Introduction

For most Indians, the first map we ever traced with a pencil, whether of India, the world, or the states and capitals, came from a classroom chart or atlas. And there’s a high chance that the map was created by Indian Map Services, a name embedded deeply into India’s learning journey for over three decades.

As one of the most respected Indian cartography companies, Indian Map Services represents more than printing and publishing. It stands for accuracy, knowledge, design, and heritage. With 7 President of India Awards, recognition from the Survey of India, and trust from over 5,000+ schools and institutions, Indian Map Services has become one of the most remarkable legacy brands in India.

Today, Indian Map Services is entering a new era, where tradition meets technology, and hand-drawn excellence evolves into digital capability. And standing beside them in this journey of transformation is Marwari Catalysts (MCats), one of India's fastest-growing startup accelerators and home to some of the most promising emerging ventures.

Indian Map Services: A Legacy Rooted in Precision and Purpose

Founded in 1988 by Dr. R. P. Arya, a visionary cartographer trained in Germany, IMS began with one mission: to make accurate, reliable maps accessible to every learner, educator, institution, and organization in India.

Since then, IMS has shaped the landscape of educational and corporate maps in India, offering:

• Printed multilingual atlases
• Wall maps and classroom charts
• Heritage maps and tourism collections
• Specialised maps for government institutions
• Custom map solutions in India for corporates and large institutions

Their work includes everything from maps printed in in-flight magazines to custom atlases for automobile manufacturers, providing valid proof of craftsmanship and versatility.

Honoring the Past, Building the Future

Entering its next phase under the leadership of Anshuman Arya and Ms. Gayatri Arya, IMS is now expanding beyond traditional physical publishing.

From offering hand-drawn maps in India to transitioning toward digital mapping solutions, the company is embracing the needs of a new generation of learners, businesses, and institutions who want maps not only on walls, but also on screens.

How Marwari Catalysts Helped Scale and Modernise the Business?

Becoming part of the Marwari Catalysts (MCats) portfolio startups was a turning point for Indian Map Services. The accelerator helped the brand evolve while preserving everything that makes it timeless.

Some of the ways Marwari Catalysts contributed to the next phase of IMS include:

1. Strategic Modernisation without Losing Identity

IMS is known for craftsmanship and authenticity. Marwari Catalysts (MCats) helped refine the brand positioning to ensure that the move toward digital mapping in India remained aligned with its legacy and trust.

2. Expansion Into Scalable Technology-First Offerings

Through strategic guidance, IMS began exploring:

• Map licensing models
• Digital educational products
• Data-backed geographic resources
• Custom corporate digital map libraries

This shift now allows IMS to serve not only classrooms, but smart devices as well.

3. Market Connections and Business Growth

As IMS entered new markets, Marwari Catalysts (MCats) supported:

• Corporate partnerships
• Institutional collaborations
• Large government-linked opportunities

This allowed IMS to expand beyond printing and become a partner for organisations seeking map-based solutions.

4. New-Age Brand Narrative and Visibility

From storytelling to positioning the business as a Made-in-India cartographic icon, Marwari Catalysts (MCats)helped IMS strengthen its identity for modern audiences, educators, corporates, digital learning platforms, and global map buyers.

Preserving Craftsmanship, Delivering Innovation

IMS remains deeply rooted in hand-drawn craft, research-based data, and verified geographic accuracy. Yet now, the brand is aligned with the future of visual learning and mapping technology.

This harmony makes IMS stand out among legacy brands in India, not as a business holding on to history, but as one evolving with purpose.

A Map That Connects Generations

IMS has always believed:

"Maps don’t just tell you where places are, they teach you where you belong."

Today, with the support of Marwari Catalysts (MCats), that philosophy continues, now reaching classrooms, offices, and digital users across India and beyond.

Conclusion

From physical atlases to digital mapping possibilities, IMS is a story of passion, precision, and perseverance. The collaboration with Marwari Catalysts (MCats) marks not just a milestone but a new chapter.

A chapter where knowledge meets innovation.

Where heritage meets technology.

Where one of India’s most respected cartographic brands steps forward with renewed strength.

Because some businesses don’t just scale, they build history.

And Indian Map Services is one of them.